Branding is Everything
every detail counts…
In today's competitive marketplace, branding is more important than ever. It's not just about having a recognizable logo; it's about cultivating a strong identity that resonates with your audience and sets you apart from the competition.
Through thoughtful design and strategic thinking, I help businesses of all sizes build strong, memorable brands that leave a lasting impression.
Above: Intersect Brewing 6 Year Anniversary Logo Sketch. Creative Direction: Tom Campbell © Toolbox Creative 2023
Design for engineers
Building on a global brand identity across print, marketing, and product storytelling
I collaborated on a variety of creative projects for Desktop Metal and Desktop Health, using their existing branding as a foundation to develop new visual assets and scalable design systems. From custom iconography to editorial layouts and print collateral, the work focused on evolving the brand in ways that felt cohesive, modern, and adaptable across multiple audiences and applications.
Creative Direction: Tom Campbell and Dawn Putney, Copy writing: Lulu Tupper © Toolbox Creative 2023
From Sketch to Final Concept…
I created impactful branding for Evolve K9, a dog training company. The results? A confident brand that stands out from the competition and inspires trust.
Logo design:
The following collection highlights some of my favorite logos and visual identities, each created from the ground up to reflect a client’s unique story and brand.
Creative Direction: Tom Campbell. Oak 140 logo made in collaboration with Paul Lukes. © Toolbox Creative 2023
